Our dog's name is Ollie. He's a chocolate miniature schnauzer, a little on the small side, and last week he turned ten years old. He's the reason this company exists, and he's the reason we're writing this.

We want to tell you about a year. A year that started at Ollie's ninth birthday, when we both looked at our dog and realized something we'd been quietly noticing but hadn't yet said out loud. And a year that ended with Ollie turning ten — somehow more like himself at ten than he was at nine.

It's also the story of why we decided to launch Taily NAD+ Longevity now, at this specific moment. The short version is: we built it for him first. Everything else came after.

What we noticed at his ninth birthday

If you've lived with a dog for a decade, you know aging doesn't arrive all at once. It's a drift. You don't see it day to day. You see it when you look up one afternoon and realize your dog has been asleep since you made coffee.

Last spring, right around his birthday, that's what happened. We started noticing Ollie was more tired after walks than he used to be. Not limping, not in pain — just flat. He'd come back, find his spot, and be down for the count. And the days in between the walks were quieter too. Less active, less engaged, less interested in the things he used to notice. Nothing alarming. Nothing a vet visit would have flagged. Just a dog who had dropped a gear.

The easiest thing in that moment is to say, "well, he's getting older." People say it all the time. We almost said it too. But something about standing in our living room, on the day our dog turned nine, telling ourselves that this was just age — it didn't sit right with either of us.

Why "just age" didn't land for us

The last decade of aging research — in humans and in dogs — has moved faster than most pet parents realize. We'd been following it for years. You probably know some of the names: cellular senescence, mitochondrial decline, NAD+ and its precursors, the whole longevity conversation that's now spilling over from human biotech into companion animal science.

One of the most consistent findings across all of it: NAD+ levels drop significantly with age. It's one of the most well-documented cellular signatures of aging we have. And there are a handful of ingredients — nicotinamide riboside (NR), nicotinamide mononucleotide (NMN) — with a growing body of research supporting their role in restoring some of what's lost.

We looked at what was on the shelf for dogs. Almost none of it reflected what we'd been reading. What existed was either under-dosed, buried inside proprietary blends, formulated from human supplements that weren't designed for dogs, or carried by flavor masking so aggressive we wouldn't have fed it to Ollie on our worst day.

So we started sketching out what a better version would actually look like. At first it was a conversation. Then it was a Google Doc. Then it was several Google Docs. Then it became the thing we were both spending most of our free hours on.

The year in between

Ollie inspecting his first batch. A picky taste-tester, a tougher-than-expected critic.

We won't pretend the formulation year was glamorous. It was a lot of reading. A lot of conversations with veterinarians and formulators who've spent their careers in this. A lot of talking about dose ranges, bioavailability, and whether a milligram that works in a mouse study translates to a 22-pound schnauzer.

We built the stack around four ingredients we kept coming back to, in doses that reflected what the research actually supports — not what kept the cost down.

And then the part that took the longest: the base. Because the best formula in the world is useless if your dog won't eat it. We wouldn't accept a filler-and-binder powder. We didn't want artificial flavors. We kept looking until we landed on a whole-food base — pumpkin powder, beef broth, and beef liver — that Ollie, a genuinely picky dog, will actively look forward to.

That took batches. A lot of batches. He vetoed most of them.

A few months of feeding it to our own dog

We started giving Ollie the final version of the formula a few months ago. One scoop over his food each morning. That's it.

We want to be careful here, because we've spent the whole year being careful. This is a supplement, not a treatment. It doesn't cure anything. It doesn't reverse time. If you're looking for a miracle, this is not that. Anyone selling you a miracle for your dog is selling you something else.

But what we can tell you is what we've seen at home. Ollie is more like himself. The afternoons aren't as quiet as they were. Walks feel like walks again — he's keeping pace instead of trailing behind, and he's not crashing the moment we get back to the door. He's more interested in what we're doing, more present in the room, more responsive when one of us comes home.

It was gradual. For the first three or four weeks we weren't sure whether we were seeing a change or just hoping for one. By the second month, we stopped second-guessing. When Karely went out of town for a week and I (Tommy) kept forgetting to give him the scoop, I noticed. And then Ollie noticed.

That's the honest version. More of himself, more of the time. Not a different dog. Not a puppy again. Not anything we need to oversell. Just Ollie, showing up a little more consistently than he was a year ago.

Why we're launching now

The simplest answer is: because Ollie just turned ten, and we're out of reasons to wait.

There were a hundred things we could have kept tweaking. The packaging could be a little better. The website has corners we'd still like to sand. We could run another round of testing. We could wait for another paper.

But every week we don't launch this is a week another dog somewhere is being told — by someone who loves them — that it's just getting older. We spent a year on the other side of that sentence. We know what it costs to stop there.

The formula is ready. The stack is honest. The base is something Ollie, a picky dog, actually looks forward to every morning. We've been giving it to our own dog for months. That's enough.

Taily NAD+ Longevity is available today. If you have an adult or senior dog and you've been noticing the same drift we were noticing last spring — this is the thing we built for you. It's the thing we built for Ollie first.

If it works for your dog the way it's worked for ours, you'll know. And if it doesn't work — we've backed it with a 60-day guarantee, no questions. We would never ask you to take a risk on our dog's behalf.