✦ THE TAILY CREATOR PROGRAM

create with taily. get paid for it.

This is the hub for everything creators can do with Taily: affiliate commissions, monthly paid campaigns, GMV prize campaigns, and monthly retainers up to $3,000+. One application starts it all.

Free to join · All platforms welcome · Micro to mega creators
Up to 50% commission on launches $50 per 50K views per post Retainers up to $3,000+/mo
YOUR PATH

the creator journey, start to retainer

Every Taily creator follows the same path. Here is exactly where each step takes you.

learn
Read this page. Know the opportunities.
apply
2-minute application on Growi.
join discord
Meet the Pack while you wait.
get approved
We review and reach out fast.
start creating
Post with your tracked links.
track performance
Growi tracks every view and sale.
unlock more
Paid campaigns, GMV prizes, retainers.
01 · THE PROGRAM

what the taily creator program actually is

Taily is a Miami-based premium dog wellness brand for conscious dog parents. The Creator Program is how we partner with the people their audiences already trust: real dog owners who create content. It is one program with four ways to earn, and you unlock more as you perform.

💸

affiliate commissions

Earn on every sale you drive. 30% on TikTok Shop, with up to 50% on new product launches.

📅

monthly paid campaigns

Flat-rate paid posting opportunities every month. Get paid to create, not just to convert.

🏆

gmv campaigns

Sales competitions on new launches for TikTok Shop affiliates. Prizes up to $50,000.

🤝

monthly retainers

Guaranteed monthly income from $100 up to $3,000+ for consistent top performers.

02 · GETTING STARTED

how to join and get started

One application on Growi covers the whole program. No agency, no middleman, no fees. Here is the process from apply to first post.

  1. step 1

    apply on growi

    Fill out the application: your platforms, handles, and a bit about your dog. Takes about 2 minutes.

  2. step 2

    join the discord

    While your application is in review, join the creator community. Campaign announcements drop there first.

  3. step 3

    get approved and onboarded

    Our team reviews every application. Once approved, you get your tracked links, commission structure, and content guidelines. [CHRIS: confirm typical review turnaround, e.g. "within 3 business days"]

  4. step 4

    start creating

    Post on your schedule with your links. Every view and sale is tracked in Growi from day one. Think of your first posts as your audition for campaigns and retainers.

the one non-negotiable

You must own a dog. This is the whole point. We want creators who genuinely connect with what they are promoting because their dog is actually using it. No dog, no worries: it is just not the right fit.

what you need to apply

✓ A dog you love
✓ An active account on TikTok, Instagram, YouTube, or Facebook
✓ Any audience size: micro creators are just as welcome as mega
✓ An audience of dog people who trust you

03 · MONTHLY PAID CAMPAIGNS

get paid to post, every month

Beyond commissions, we run paid campaigns each month: flat rates for creating content around a product, a launch, or a theme. Campaigns are announced in Discord and assigned through Growi.

campaign type
compensation
notes
performance bonus per post
$50 per 50K views
Paid per post as views accumulate, on top of commission.
monthly paid campaign
[CHRIS: flat rate range, e.g. $X to $Y per post]
[CHRIS: deliverables per campaign, e.g. 1 video + 2 stories, usage rights, deadlines]
tiktok shop commission
30%
Paid through TikTok Shop on every sale.
new launch commission
up to 50%
Boosted rates during launch windows. Announced in Discord.

[CHRIS: confirm payment method and cadence, e.g. paid via Growi within X days of campaign close]

04 · GMV CAMPAIGNS

sell more, win big

GMV campaigns are sales competitions we run on new product launches, exclusive to TikTok Shop affiliates. The more you sell during the campaign window, the bigger your reward. Rewards have ranged from spa days to cash prizes up to $50,000.

  1. how it works

    a launch drops

    We announce the GMV campaign in Discord with the prize tiers and the campaign window.

  2. during the window

    every sale counts

    Your GMV (total sales value you drive) is tracked automatically through TikTok Shop and Growi. Leaderboard updates keep the race visible.

  3. campaign close

    prizes hit tiers

    Hit a GMV tier, win that tier's reward. Top sellers take the headline prize. [CHRIS: example tier table from the last campaign, e.g. $1K GMV = X, $5K GMV = Y]

$50,000
top cash prize to date
up to 50%
launch commission stacks on top
100%
tracked automatically, zero reporting for you
05 · MONTHLY RETAINERS

consistent creators earn consistent income

Retainers are guaranteed monthly payments for our proven creators: The Pack Lab. We are building long-term partnerships, not one-off collabs. Retainers start at $100 per month and scale to $3,000+ based on consistency and results.

STARTER
$100+/mo

[CHRIS: deliverables + audience/performance profile for this tier]

GROWTH
[$X–$X]/mo

[CHRIS: deliverables + performance profile. If tiers don't exist yet, we can collapse this into a single "custom retainer" card]

PACK LAB
$3,000+/mo

Our top creators. Guaranteed income, first access to launches, and a direct line to the Taily team.

how to qualify for a retainer

Retainers are earned, not applied for cold. Your affiliate and campaign performance in Growi is your application. We look at:

Consistency: regular posting over [CHRIS: window, e.g. 60 to 90 days]
Results: views, engagement, and GMV tracked in Growi [CHRIS: any thresholds, e.g. minimum GMV or avg views]
Quality and authenticity: content your audience trusts, with your dog front and center

When your numbers are there, we reach out. Already performing and think we missed you? Message the team in Discord or email christopherm@tailypet.com.

06 · THE COMMUNITY

the pack lives on discord

Every campaign announcement, launch drop, GMV leaderboard, and payout update happens in the Taily Creator Discord first. If you are serious about earning with Taily, this is not optional. It is home base.

Join the Creator Discord → Free · Instant access · [CHRIS: real Discord invite URL]

#campaign-drops

Paid campaigns and GMV competitions, announced here first.

#creator-wins

Leaderboards, shoutouts, and what top posts are doing right.

#content-feedback

Get input from the Taily team before you post.

#help

Growi setup, links, payouts. Real answers, fast.

07 · TRACKING & MEASUREMENT

how growi tracks your performance

Everything runs through Growi, our creator platform. Your application, your links, your stats, and your payouts all live in one dashboard. No spreadsheets, no screenshots, no chasing anyone for numbers.

👀

views & engagement

Post views count toward your per-post bonuses ($50 per 50K views) and your retainer track record.

🔗

clicks & conversions

Your tracked links attribute every click and sale back to you, across platforms.

💰

gmv & commissions

Total sales value you drive, your commission earnings, and your GMV campaign standing.

📈

consistency score

Posting frequency over time: the single biggest factor in unlocking retainers. [CHRIS: confirm how this is labeled in Growi]

🏅

campaign performance

Deliverables, deadlines, and results for every paid campaign you take on.

💳

payouts

See what you have earned and when it pays out, all in one place. [CHRIS: payout schedule + method]

Performance in Growi is what unlocks the next level: paid campaigns, GMV competitions, and retainers. Your dashboard is your resume.

We are not just looking for creators. We are looking for dog parents who genuinely believe in what they are putting in front of their audience.
CHRIS MANZENBERGER Head of Community, Taily
QUESTIONS

before you apply

Do I need a big following?

No. Micro creators are just as welcome as mega. Authenticity and consistency matter more than follower count, and the retainer path is open to everyone who performs.

What if I'm not on TikTok Shop?

No problem. TikTok Shop unlocks commissions and GMV campaigns, but flat-rate paid posting is available on any platform: Instagram, YouTube, Facebook, or TikTok without Shop.

How and when do I get paid?

TikTok Shop commissions are paid through TikTok. Campaign payments and bonuses are handled through Growi. [CHRIS: exact payout cadence and methods]

Do I get free product?

[CHRIS: confirm seeding policy, e.g. approved creators receive product for content]

How long until I can get a retainer?

There is no fixed timeline. Retainers unlock when your Growi performance shows consistency and results. Some creators get there in their first couple of months.

READY?

your audition starts now

Apply in 2 minutes, join the Discord, and start creating. Everything you earn from here is up to you.

Questions? Reach Chris directly at christopherm@tailypet.com