Ingredient Glossary

Most supplement labels tell you what's inside. Almost none tell you why.

This page does both. Every ingredient, what it supports, the dose we use, and the studies behind it. Our formulas are built around ingredients with real evidence, and nothing added for texture, volume, or shelf appeal.

THE FORMULA

what's inside?

Every ingredient chosen for a reason. No fillers. No fluff. Just a research-backed stack your dog actually needs, in a base they actually want to eat.

biotin (vitamin b7)

Minimizes excessive shedding and supports stronger, more resilient hair growth. The nutrient most skin and coat supplements under-dose or skip entirely.

primary active ¡ skin & coat ¡ shedding

Present in:

collagen - 1.5 MG / ML

superdaily - 1.5 MG / ML

grass-fed collagen peptides

Reinforces skin strength and elasticity, supports keratin production for a healthy coat. Hydrolyzed for fast absorption — starts building from day one.

primary active ¡ skin & coat ¡ joint support

Present in:

collagen - 400 MG / ML

superdaily - 25 MG / ML

hyaluronic acid

Supports collagen structure, boosts moisture retention, keeps skin hydrated. Also shown in canine studies to reduce joint inflammation markers and improve mobility.

primary active ¡ skin hydration ¡ joints

Present in:

collagen - 1.0 MG / ML

inactive ingredients

Gut boosting whole-food base with pumpkin, beef broth, and beef liver. No fillers or binders needed. Dogs go looking for it.

Pumpkin ¡ Beef broth ¡ Beef liver

Present in:

nad+ - The base that makes it work

niacinamide (vitamin b3)

A foundational NAD+ pathway component. A standard element of a well-formulated longevity stack.

NAD+ pathway support ¡ Foundational

Present in:

nad+ - 38mg per serving

nicotinamide riboside (nr)

The primary driver in the formula. NR has the most established research profile of the NAD+ precursor family — this is what the stack is built around.

Primary ¡ Cellular support ¡ Daily vitality

Present in:

nad+ - 180mg per serving

nmn (nicotinamide mononucleotide)

Works alongside NR as a supporting precursor. A synergy dose — it amplifies what the NR is already doing.

Supporting precursor ¡ Synergy with NR

Present in:

nad+ - 75mg per serving

quercetin

A plant-derived flavonoid that supports the body's natural defense against everyday cellular stress.

Cellular support

Present in:

nad+ - 75mg per serving

trans-resveratrol

A plant-derived antioxidant that works synergistically with NR and NMN. Supports healthy cellular function at the antioxidant level.

Plant-derived antioxidant

Present in:

nad+ - 60mg per serving

vitamin c (ascorbic acid)

An antioxidant that supports healthy skin and contributes to natural collagen formation. Directly validated in combination with collagen and hyaluronic acid in RCT studies.

primary active ¡ antioxidant ¡ collagen synthesis

Present in:

collagen - 20 MG / ML

superdaily - 20 MG / ML